Max-Planck-Society

Max Planck Society

The Max Planck Society (MPG) is one of Germany’s leading institutions for fundamental research. This non-profit organization, headquartered in Berlin, operates 84 research institutions, most of which are Max Planck Institutes.

Since 1970, Max Planck Innovation has served as the technology transfer organization of the Max Planck Society, acting as a bridge between science and industry. It advises and supports researchers at Max Planck Institutes in evaluating inventions and filing patents. Additionally, Max Planck Innovation markets patents and technologies to industry and coaches entrepreneurs in launching startups based on Max Planck research findings.

Venture Wizards’ Role in Supporting Max Planck Society

Venture Wizards supports the Max Planck Society in technology and knowledge transfer as well as in spin-off creation through consulting, coaching, and workshops, including "Market: Marketing Strategy, Planning & Controlling."

Marketing Strategy, Planning & Controlling Workshop

At the start of the workshop, participants were introduced to the fundamentals of strategic marketing planning. They learned how to:

• Conduct comprehensive market analysis
• Identify target markets
• Understand customer needs
• Set clear marketing goals and develop strategies to support them

The next phase of the workshop focused on the implementation of marketing plans. Participants were guided through:

• Planning effective marketing campaigns aligned with strategic objectives
• Exploring various marketing channels and tools, including both digital and traditional approaches

A key focus of the workshop was on controlling and measuring marketing success. Participants gained insights into:

• Defining and utilizing Key Performance Indicators (KPIs)
• Monitoring and evaluating the effectiveness of marketing activities
• Budget management and making data-driven adjustments to achieve marketing goals

Focus Areas: High Tech, Deep Tech & Life Sciences

Venture Wizards specializes in supporting high-tech industries, with a strong focus on:

• Artificial Intelligence
• Quantum Computing
• Biotechnology
• Advanced Materials
• Semiconductors
• Medical Technology

Through expert guidance and customized programs, Venture Wizards helps transform cutting-edge innovations in these fields into market-ready products and services, ensuring successful commercialization and industry adoption.

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