MAXIMIZE Inkubator for Max-Planck-Startups

MAXIMIZE – Incubator for Max Planck Startups

The #maximizeincubator program is the official startup incubation program of the Max Planck Society, run by Max Planck Innovation. It supports scientists looking to transition into entrepreneurship, providing individualized support for their startup ideas while equipping them with the skills needed to develop viable business models.

At MAX!mize, we believe that entrepreneurship is the most effective way to maximize the impact of scientific research.

Venture Wizards' Role in Supporting MAXIMIZE

Venture Wizards assists the MAXIMIZE team with technology transfer and spin-off creation through consulting, coaching, and workshops, such as "Market: Sales Funnel & Key Account Management."

Sales Funnel & Key Account Management Workshop

The "Market: Sales Funnel & Key Account Management" workshop was designed to provide in-depth knowledge and practical skills in sales management. Participants learned how to:

• Build and optimize an effective sales funnel to systematically guide potential customers from initial contact to successful deal closure
• Identify and qualify leads
• Design efficient sales processes
• Maximize conversion rates at different stages of the sales funnel

The workshop also covered Key Account Management, focusing on:

• Managing and developing strategic key clients
• Analyzing and segmenting high-value customers
• Building long-term customer relationships
• Creating tailored solutions based on the unique needs and challenges of key accounts

Focus Areas

The participating teams and researchers came from cutting-edge fields, including:

• Biotechnology
• Artificial Intelligence (AI)
• Quantum Computing
• Advanced Materials
• Photonics
• Semiconductors
• Medical Technology

Through hands-on training, mentorship, and business development support, MAXIMIZE empowers scientists to transform breakthrough research into successful deep-tech startups.

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